Why Having a Responsive Website is Important

More people are now using mobile devices for every part of their daily lives. For companies that want to stay competitive, it's critical to have a responsive website. As the role of mobile devices continues to explode for both personal and professional use, companies need to employ strategies that broaden their reach by making a website accessible to all mobile users.

The Benefits of Responsive Design

According to Marketing Land, there are 3.65 billion global mobile users. Potential customers choose to access your website in a variety of ways. As a part of multi-channel marketing, it’s crucial to have a web design that reaches your target audience and works on all devices such as desktops, laptops, netbooks, tablets and cell phones. A responsive website makes this possible.

A responsive website adapts to the screen size, orientation and resolution of the mobile device it’s rendered on. This flexibility presents mobile content in a clear, readable and easy to navigate format. Without a responsive design, the text, images, and layout of your website may appear distorted, illegible or muddled on a mobile device. This results in potential customers quickly moving on to a competitor’s mobile-friendly website.

An attractive design that displays correctly increases the amount of traffic to your website. For continuity, you want your website to look the same on all devices so as not to confuse your customers.

With a responsive website, your company remains current with the evolving technological advances of mobile devices. You also have more marketing options with a responsive website. Mobile marketing is becoming a standard part of any company’s marketing plan. A responsive design improves the effectiveness of your marketing campaigns and improves the return on investment (ROI) of any marketing strategy.

"It is hard to capture everything Eric brings to the table in just three attributes. He is a very creative designer who has learned to balance his creative expertise with a professional and personable business side. He commits to deadlines and budgets, which when he helped us with a project for one of our largest clients, it made a significant impact on the success of the project. I would highly recommend him for any project."
Chris Beauchamp, Director of Client Engagement, The Institute for Generative Leadership

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