Why Having a Responsive Website is Important

More people are now using mobile devices for every part of their daily lives. For companies that want to stay competitive, it's critical to have a responsive website. As the role of mobile devices continues to explode for both personal and professional use, companies need to employ strategies that broaden their reach by making a website accessible to all mobile users.

The Benefits of Responsive Design

According to Marketing Land, there are 3.65 billion global mobile users. Potential customers choose to access your website in a variety of ways. As a part of multi-channel marketing, it’s crucial to have a web design that reaches your target audience and works on all devices such as desktops, laptops, netbooks, tablets and cell phones. A responsive website makes this possible.

A responsive website adapts to the screen size, orientation and resolution of the mobile device it’s rendered on. This flexibility presents mobile content in a clear, readable and easy to navigate format. Without a responsive design, the text, images, and layout of your website may appear distorted, illegible or muddled on a mobile device. This results in potential customers quickly moving on to a competitor’s mobile-friendly website.

An attractive design that displays correctly increases the amount of traffic to your website. For continuity, you want your website to look the same on all devices so as not to confuse your customers.

With a responsive website, your company remains current with the evolving technological advances of mobile devices. You also have more marketing options with a responsive website. Mobile marketing is becoming a standard part of any company’s marketing plan. A responsive design improves the effectiveness of your marketing campaigns and improves the return on investment (ROI) of any marketing strategy.

"I've worked with Eric on a variety of projects over the years, for several different ventures. Whether designing a website for a commercial client, organizing an education event for creative professionals, or pioneering new frontiers in SEO for the medical industry, Eric is always professional, forward-thinking, and an absolute pleasure to work with. I trust his recommendations about website best practices completely, and his design aesthetic is both innovative and universally appealing. Simply put, he's one of the best in the business."
Jeff Kent, Partner, Campfire Digital

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