What it Means to be an Independent Creative

Thinking about ditching the day job for something much more exciting and flexible? Then being an independent creative may be just the thing for you. But before diving in, make sure you know what you need.

You don’t know the meaning of “comfort zone”

This is both a terrifying and incredibly liberating thought. When you are an independent creative, there is absolutely no way to predict how your day (or the rest of your work life, for that matter) will go and what successes and failures you will have. You have to be undaunted by risk-taking and coming up with solutions spur of the moment. And you have to be at peace with the idea of living without a cushy salary and benefits.

You have to master the art of kicking isolation’s butt

Let’s face it, there are many less than glamorous parts about living the life of a creative freelancer and one of them is the isolation. Generally, freelancers tend to work alone which could lead to long hours of no social interaction. Humans need social activity to survive and thrive, so make “play dates” equally as important as your work. Also, if you work at home, make it a point to work a couple of days out of the week at a local coffee shop or look into groups that provide work spaces for several freelancers at once.

You have to wear a lot of hats

When you are a freelancer, it is very much like being a business owner…and a business all at the same time. Not only do you have to be an expert in your field, you also need to be a marketer, manager, and many other titles to continue to get clients. Get ready to be fitted for a lot of hats!

"I hired Eric while working with Omni Medical Marketing to develop the new website for US Center for Sports Medicine and he did an outstanding job. He made everything seem so easy, and of course Eric made it all work on his end. It was great! I could ask Eric a question and he had the answer right then and was great at getting results quickly when we made changes. I will refer Eric and and continue to use him."
Laura Feuerborn, Assistant Manager, US Center for Sports Medicine

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