Four Tips for Choosing a Web Designer

Finding a web designer to create an online presence for your business can be daunting, to say the least. There are a lot of web designers out there and they are all clamoring for your attention. They all have a portfolio of customers, but how do you choose one that's right for you? Let's explore some of the most important things to look for.

The Right Skill Sets

The web development market is full of professionals of every skill level. As you review portfolios and interview designers for your project, ask about their experience with design, front-end development (HTML, CSS and JavaScript) and back-end (content management, etc). Get a good feel for their strengths and weaknesses across projects and make sure their skill set aligns with your goals. Will they be capable of creating the type of site you need?

A Proper Reflection of Your Business

You’ve worked hard to develop your company’s image and to make it stand out from the pack. Your online presence must compliment and enhance that image, not conflict with it. It’s not just matching the color scheme and logo, it’s also about your company culture and mission statement. Long before the work begins, a good web designer will spend the time to get to know as much about your business as possible. It’s the only way they can possibly show your company in the right light.

Accountability For Their Work

A reputable web designer will be more than willing to give you the names of previous clients as references. Don’t just take their word for anything, check those references to make sure they’re real clients that have had a good experience. A web designer worth their salt will have the confidence to stand behind every aspect of their work past and present.

On-Going Support and Service

Many business owners know they should have a web presence, but they don’t know what makes a site great. One of the biggest things to remember is that a website cannot be static. It has to be updated on a regular basis to stay relevant, interesting and competitive. It may be helpful to hire a designer who offers on-going maintenance services.

"We hired Eric to help CSU-Global Campus build out a new website as our previous one had many issues. Eric listened to our needs, helped us shape the frame for what we wanted, and built it out exactly how we had hoped for. He was efficient and responsive to our needs and changes for the website but while teaching us our to help ourselves with small edits. After the successful launch of the website, we have kept Eric on board for his help in other areas because he is so knowledgeable, friendly, and quick to respond. I would highly recommend Eric to any business who has a need for web services."
Lauren Burns, Senior Vice President Marketing, Colorado State University-Global Campus

Handcrafted design. Built in Colorado.