Four Tips for Choosing a Web Designer

Finding a web designer to create an online presence for your business can be daunting, to say the least. There are a lot of web designers out there and they are all clamoring for your attention. They all have a portfolio of customers, but how do you choose one that's right for you? Let's explore some of the most important things to look for.

The Right Skill Sets

The web development market is full of professionals of every skill level. As you review portfolios and interview designers for your project, ask about their experience with design, front-end development (HTML, CSS and JavaScript) and back-end (content management, etc). Get a good feel for their strengths and weaknesses across projects and make sure their skill set aligns with your goals. Will they be capable of creating the type of site you need?

A Proper Reflection of Your Business

You’ve worked hard to develop your company’s image and to make it stand out from the pack. Your online presence must compliment and enhance that image, not conflict with it. It’s not just matching the color scheme and logo, it’s also about your company culture and mission statement. Long before the work begins, a good web designer will spend the time to get to know as much about your business as possible. It’s the only way they can possibly show your company in the right light.

Accountability For Their Work

A reputable web designer will be more than willing to give you the names of previous clients as references. Don’t just take their word for anything, check those references to make sure they’re real clients that have had a good experience. A web designer worth their salt will have the confidence to stand behind every aspect of their work past and present.

On-Going Support and Service

Many business owners know they should have a web presence, but they don’t know what makes a site great. One of the biggest things to remember is that a website cannot be static. It has to be updated on a regular basis to stay relevant, interesting and competitive. It may be helpful to hire a designer who offers on-going maintenance services.

"Eric and I worked together on a number of projects at Archstone, and then AvalonBay. Eric is, without question, a top tier UI designer and developer. His attention to detail, rock solid HTML and CSS skills and ability to solve complex user interaction and usability problems with enhanced UI designs make him an asset to any web development project. I look forward to working with Eric on projects in the future and would recommend him to anyone seeking a UI/UX designer and developer."
Ryan Eckhardt, Partner, AvalonBay Communities

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