Does Your Website Help or Hurt Your Business?

What affect does your website have on your business? Is it helping? Could it be hurting? Let's consider three ways it will impact you.

Sales

Is your site easy to navigate? Are your users frustrated by their experience? Do you lose potential customers early in the sales funnel? Perhaps your conversion rate is through the roof. You may have on-point content and high functioning lead generators. The design of your site, the user experience and the overall usability impacts sales in a big way.

Brand

Your website is a very big face of your professional entity. If it doesn’t look professional, it may drive potential customers away. If your site looks unprofessional, your products or services may be considered unprofessional as well. But when people see a sharp, eye-catching and engaging site, they will have greater confidence in you and your business. How does your website portray your brand?

Communication

You want to be accessible to your customers. You want to communicate effective. You want to ensure your site tells the right story. A poorly designed website will result in a poorly designed communication system. A well-designed site does the opposite. It reinforces your messaging and allows less friction between you, your customers and clients, and future sales.

"Eric and I worked together on a number of projects at Archstone, and then AvalonBay. Eric is, without question, a top tier UI designer and developer. His attention to detail, rock solid HTML and CSS skills and ability to solve complex user interaction and usability problems with enhanced UI designs make him an asset to any web development project. I look forward to working with Eric on projects in the future and would recommend him to anyone seeking a UI/UX designer and developer."
Ryan Eckhardt, Partner, AvalonBay Communities

Handcrafted design. Built in Colorado.