Is your site easy to navigate? Are your users frustrated by their experience? Do you lose potential customers early in the sales funnel? Perhaps your conversion rate is through the roof. You may have on-point content and high functioning lead generators. The design of your site, the user experience and the overall usability impacts sales in a big way.
Your website is a very big face of your professional entity. If it doesn’t look professional, it may drive potential customers away. If your site looks unprofessional, your products or services may be considered unprofessional as well. But when people see a sharp, eye-catching and engaging site, they will have greater confidence in you and your business. How does your website portray your brand?
You want to be accessible to your customers. You want to communicate effective. You want to ensure your site tells the right story. A poorly designed website will result in a poorly designed communication system. A well-designed site does the opposite. It reinforces your messaging and allows less friction between you, your customers and clients, and future sales.