Content Marketing and Content Management Systems Go Together

Content marketing is a form of inbound marketing that brings prospects to you rather than you going to them. Finding prospects by going to them requires that you divert their attention from whatever they are doing towards you and your message. Buying advertising on popular websites or television shows, and telemarketing are examples of this. However, most people don't want their limited time interrupted and naturally resist this form of marketing.

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The Domain Game: Master Your Domain to Protect Your Brand

Are you master of your domain? The Internet assigns names to numbers, and often the name of a website is just as important as the content you'll find there. For a growing business or web presence, professional or personal, securing a strong domain name is an important first step for web development and often an enjoyable experience, but the registration process requires time and energy. Fear not, if you follow a few basic guidelines then you can proceed minus the headaches.

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5 Web Design Best Practices

Let's face it. Your website is a critical factor in your business success. The best websites are developed by professionals who understand the purpose of a website and use web design best practices to achieve the desired results. What are some of those best practices?

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Does Your Website Help or Hurt Your Business?

What affect does your website have on your business? Is it helping? Could it be hurting? Let's consider three ways it will impact you.

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User Experience Design is a Key Part of a Good Sales Funnel

Warm leads are a joy to behold. Nothing is more pleasant than having a welcoming conversation with a potential client then making the sale. A good sales funnel converts warm leads. Good user experience design ensures good sales funnels.

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Utilize Content Management Systems for Easier Website Management

When you decide it is time to create a website for your business or modify your existing website, I highly recommend that you incorporate a content management system (CMS).

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How Friction Applies to User Experience Design

An important aspect of user experience design is removing as much friction as possible. In the context of web design, what is friction and how might it affect your website?

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The F-Pattern: User Interface Design for Scanning Websites

It is not uncommon for web users to scan websites rather than read them from top to bottom. Captivating users with content is difficult and chances are they are not going to read an entire article. They are more likely to skim a page searching for highlighted keywords, informative titles, and lists. For the best results, it is essential to make your content scannable.

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3 Ways to Increase User Engagement On Your Website

Have you checked your website's analytics lately? Maybe you've noticed low page views and a high bounce rate. That's a sure sign that users are landing on your pages and leaving right away. Multiple factors can contribute to why users are not engaging in your website. Cluttered content, poor web design, and difficult navigation are just a few reasons why. Below are some strategies you can use to help increase user engagement.

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Why Having a Responsive Website is Important

More people are now using mobile devices for every part of their daily lives. For companies that want to stay competitive, it's critical to have a responsive website. As the role of mobile devices continues to explode for both personal and professional use, companies need to employ strategies that broaden their reach by making a website accessible to all mobile users.

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Four Tips for Choosing a Web Designer

Finding a web designer to create an online presence for your business can be daunting, to say the least. There are a lot of web designers out there and they are all clamoring for your attention. They all have a portfolio of customers, but how do you choose one that's right for you? Let's explore some of the most important things to look for.

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"I hired Eric while working with Omni Medical Marketing to develop the new website for US Center for Sports Medicine and he did an outstanding job. He made everything seem so easy, and of course Eric made it all work on his end. It was great! I could ask Eric a question and he had the answer right then and was great at getting results quickly when we made changes. I will refer Eric and and continue to use him."
Laura Feuerborn, Assistant Manager, US Center for Sports Medicine

Handcrafted design. Built in Colorado.