3 Ways to Increase User Engagement On Your Website

Have you checked your website's analytics lately? Maybe you've noticed low page views and a high bounce rate. That's a sure sign that users are landing on your pages and leaving right away. Multiple factors can contribute to why users are not engaging in your website. Cluttered content, poor web design, and difficult navigation are just a few reasons why. Below are some strategies you can use to help increase user engagement.

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Why Having a Responsive Website is Important

More people are now using mobile devices for every part of their daily lives. For companies that want to stay competitive, it's critical to have a responsive website. As the role of mobile devices continues to explode for both personal and professional use, companies need to employ strategies that broaden their reach by making a website accessible to all mobile users.

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Utilize Content Management Systems for Easier Website Management

When you decide it is time to create a website for your business or modify your existing website, I highly recommend that you incorporate a content management system (CMS).

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Content Marketing and Content Management Systems Go Together

Content marketing is a form of inbound marketing that brings prospects to you rather than you going to them. Finding prospects by going to them requires that you divert their attention from whatever they are doing towards you and your message. Buying advertising on popular websites or television shows, and telemarketing are examples of this. However, most people don't want their limited time interrupted and naturally resist this form of marketing.

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"We hired Eric to help CSU-Global Campus build out a new website as our previous one had many issues. Eric listened to our needs, helped us shape the frame for what we wanted, and built it out exactly how we had hoped for. He was efficient and responsive to our needs and changes for the website but while teaching us our to help ourselves with small edits. After the successful launch of the website, we have kept Eric on board for his help in other areas because he is so knowledgeable, friendly, and quick to respond. I would highly recommend Eric to any business who has a need for web services."
Lauren Burns, Senior Vice President Marketing, Colorado State University-Global Campus

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