Content marketing is a form of inbound marketing that brings prospects to you rather than you going to them. Finding prospects by going to them requires that you divert their attention from whatever they are doing towards you and your message. Buying advertising on popular websites or television shows, and telemarketing are examples of this. However, most people don't want their limited time interrupted and naturally resist this form of marketing.
Warm leads are a joy to behold. Nothing is more pleasant than having a welcoming conversation with a potential client then making the sale. A good sales funnel converts warm leads. Good user experience design ensures good sales funnels.
Many people hate to network. They don’t like going to events, trying to talk to people that they never met, and finding common interests. They feel uncomfortable trying to pass out their business cards to everyone that they meet. However, it is very important for business owners to network.
More people are now using mobile devices for every part of their daily lives. For companies that want to stay competitive, it's critical to have a responsive website. As the role of mobile devices continues to explode for both personal and professional use, companies need to employ strategies that broaden their reach by making a website accessible to all mobile users.
Let's face it. Your website is a critical factor in your business success. The best websites are developed by professionals who understand the purpose of a website and use web design best practices to achieve the desired results. What are some of those best practices?
You’ve finally done it. Congratulations! You’ve published your first book. If you are like many writers, it has taken you years to craft your novel. You have written and rewritten it a dozen times. You went through the publishing process and probably picked up a couple of rejection letters along the way.
Are you master of your domain? The Internet assigns names to numbers, and often the name of a website is just as important as the content you'll find there. For a growing business or web presence, professional or personal, securing a strong domain name is an important first step for web development and often an enjoyable experience, but the registration process requires time and energy. Fear not, if you follow a few basic guidelines then you can proceed minus the headaches.
I recently was asked by a friend about my thoughts on pre-qualifying prospective clients. Here are my thoughts and why I believe pre-qualification is a very important part of becoming a more successful, profitable business.