User Experience Design is a Key Part of a Good Sales Funnel

Business Marketing Clients Technology Internet

Warm leads are a joy to behold. Nothing is more pleasant than having a welcoming conversation with a potential client then making the sale. A good sales funnel converts warm leads. Good user experience design ensures good sales funnels.

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Why Having a Responsive Website is Important

Business Marketing Technology Internet Software

More people are now using mobile devices for every part of their daily lives. For companies that want to stay competitive, it's critical to have a responsive website. As the role of mobile devices continues to explode for both personal and professional use, companies need to employ strategies that broaden their reach by making a website accessible to all mobile users.

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3 Ways to Increase User Engagement On Your Website

Business Technology Internet Software

Have you checked your website's analytics lately? Maybe you've noticed low page views and a high bounce rate. That's a sure sign that users are landing on your pages and leaving right away. Multiple factors can contribute to why users are not engaging in your website. Cluttered content, poor web design, and difficult navigation are just a few reasons why. Below are some strategies you can use to help increase user engagement.

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The Domain Game: Master Your Domain to Protect Your Brand

Business Marketing Technology Internet

Are you master of your domain? The Internet assigns names to numbers, and often the name of a website is just as important as the content you'll find there. For a growing business or web presence, professional or personal, securing a strong domain name is an important first step for web development and often an enjoyable experience, but the registration process requires time and energy. Fear not, if you follow a few basic guidelines then you can proceed minus the headaches.

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5 Web Design Best Practices

Business Marketing Creativity Technology Internet

Let's face it. Your website is a critical factor in your business success. The best websites are developed by professionals who understand the purpose of a website and use web design best practices to achieve the desired results. What are some of those best practices?

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Content Marketing and Content Management Systems Go Together

Business Marketing Technology Internet Software

Content marketing is a form of inbound marketing that brings prospects to you rather than you going to them. Finding prospects by going to them requires that you divert their attention from whatever they are doing towards you and your message. Buying advertising on popular websites or television shows, and telemarketing are examples of this. However, most people don't want their limited time interrupted and naturally resist this form of marketing.

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The F-Pattern: User Interface Design for Scanning Websites

Technology Internet

It is not uncommon for web users to scan websites rather than read them from top to bottom. Captivating users with content is difficult and chances are they are not going to read an entire article. They are more likely to skim a page searching for highlighted keywords, informative titles, and lists. For the best results, it is essential to make your content scannable.

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"Eric and I worked together on a number of projects at Archstone, and then AvalonBay. Eric is, without question, a top tier UI designer and developer. His attention to detail, rock solid HTML and CSS skills and ability to solve complex user interaction and usability problems with enhanced UI designs make him an asset to any web development project. I look forward to working with Eric on projects in the future and would recommend him to anyone seeking a UI/UX designer and developer."
Ryan Eckhardt, Partner, AvalonBay Communities

Handcrafted design. Built in Colorado.