Turning Potential Clients into Established Clients

One of the biggest challenges when working with a new client is getting them comfortable with you, your capabilities and your prices.

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The Power of “No” for the Creative Freelancer

Being a creative freelancer instead of working for a larger corporation can have many advantages, including the freedom and flexibility to pursue the work you love on your own terms.

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Prequalify Your Prospects

I recently was asked by a friend about my thoughts on pre-qualifying prospective clients. Here are my thoughts and why I believe pre-qualification is a very important part of becoming a more successful, profitable business.

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Is the Customer Always Right? How to Avoid Difficulties with Clients

There are many things that the life of freelancing can offer you, from flexibility, more down-time with your loved ones and of course the freedom of being your own boss. However, there’s one thing that any freelancer no matter their industry can never escape despite the fact that you’ve given up the office life, and this is walking through the potential minefield of dealing with difficult clients.

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Capitalize on Your Unique, Personalized Service as a Freelance Professional

As a freelance professional, you may find yourself competing with some pretty large companies that offer similar services. When you are wooing clients and customers don't worry about the things big business can offer the clients you want to land, instead focus on what you can offer that big companies can't.

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Minimum Fees and Why You Should Have One

Minimum fees are a necessary component of any profitable business. Let's explore what minimum fees are and why I believe you should always rely on them.

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Does Your Website Help or Hurt Your Business?

What affect does your website have on your business? Is it helping? Could it be hurting? Let's consider three ways it will impact you.

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User Experience Design is a Key Part of a Good Sales Funnel

Warm leads are a joy to behold. Nothing is more pleasant than having a welcoming conversation with a potential client then making the sale. A good sales funnel converts warm leads. Good user experience design ensures good sales funnels.

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"Eric created our company logo, website, business cards, and mailings. He also updated my other company's website. He is very creative and a pleasure to work with from the initial consultation to the final product. He has a unique ability to make the process smooth and efficient and is willing to take as much time as necessary to answer any questions or resolve any issue that may come up. I would highly recommend Eric for any graphic design or web development work. He is simply the best!"
Joshua Nehring, Operations Manager, McCool Development Solutions, LLC

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