The Power of “No” for the Creative Freelancer

Being a creative freelancer instead of working for a larger corporation can have many advantages, including the freedom and flexibility to pursue the work you love on your own terms.

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Capitalize on Your Unique, Personalized Service as a Freelance Professional

As a freelance professional, you may find yourself competing with some pretty large companies that offer similar services. When you are wooing clients and customers don't worry about the things big business can offer the clients you want to land, instead focus on what you can offer that big companies can't.

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Is the Customer Always Right? How to Avoid Difficulties with Clients

There are many things that the life of freelancing can offer you, from flexibility, more down-time with your loved ones and of course the freedom of being your own boss. However, there’s one thing that any freelancer no matter their industry can never escape despite the fact that you’ve given up the office life, and this is walking through the potential minefield of dealing with difficult clients.

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Minimum Fees and Why You Should Have One

Minimum fees are a necessary component of any profitable business. Let's explore what minimum fees are and why I believe you should always rely on them.

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Turning Potential Clients into Established Clients

One of the biggest challenges when working with a new client is getting them comfortable with you, your capabilities and your prices.

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Prequalify Your Prospects

I recently was asked by a friend about my thoughts on pre-qualifying prospective clients. Here are my thoughts and why I believe pre-qualification is a very important part of becoming a more successful, profitable business.

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User Experience Design is a Key Part of a Good Sales Funnel

Warm leads are a joy to behold. Nothing is more pleasant than having a welcoming conversation with a potential client then making the sale. A good sales funnel converts warm leads. Good user experience design ensures good sales funnels.

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Does Your Website Help or Hurt Your Business?

What affect does your website have on your business? Is it helping? Could it be hurting? Let's consider three ways it will impact you.

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"I hired Eric while working with Omni Medical Marketing to develop the new website for US Center for Sports Medicine and he did an outstanding job. He made everything seem so easy, and of course Eric made it all work on his end. It was great! I could ask Eric a question and he had the answer right then and was great at getting results quickly when we made changes. I will refer Eric and and continue to use him."
Laura Feuerborn, Assistant Manager, US Center for Sports Medicine

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